Bayer MaterialScience defines a strategy and taps into new business, both in existing and completely new markets. The objective is to be the solution supplier of choice around the globe with raw materials and technologies for key industries of the future. One primary task is to identify future consumer needs and new market trends (market pull) as early as possible and to match them up with technological developments (technology push) at precisely the right time.
The speech shows practical examples on the network projects and visions of the Life in 2020.