Ecomagination is a business initiative to help meet customer demand for more energy-efficient products and to drive reliable growth for the company. It reflects GE's commitment to invest in innovative solutions to both environmental challenges and the global threat of resource scarecity. Three key pillars of Ecomagination are (I) strongly increased investment in cleaner technology research and development; (II) substantial reduction in the company's CO2 footprint; (III) keeping the public and customers informed about commitments and accomplishments.