Megatrends have a lasting impact on the economy and society. How do small and medium-sized enterprises (SMEs) cope with the six megatrends demographics, globalization, changing values, technological progress, the knowledge-based society and the scarcity of resources?
SMEs expect the cost of resources to increase over the next three years and this is influencing their approach to capital expenditure. Most SMEs have already taken measures to counter this trend or are planning appropriate steps. Entrepreneurs are convinced that investments in resource efficiency are beneficial.
Companies that are quick to identify the chances created by the driving forces of the future and translate them into attractive business opportunities are the ones that will enjoy sustained success. This is especially relevant in a challenging economic environment.