Prof. Adam Gordon

Adam Gordon is a specialist in business future strategy and business growth planning, including market trend and emerging issues analysis, technology foresight, and management of change and growth for public and private-sector organizations.

As a Senior Associate at the Washington DC business think-tank, Coates & Jarratt from 1996, he led over 20 business foresight strategy projects helping large enterprises – US and European multinational clients and government agencies – innovate to manage technology advancement, competitive threats and changing market trends. Using an array of forecasting, planning and uncertainty management tools, he helped organizations anticipate and evaluate opportunities, and innovate and transform to exploit them.

During this time he built up industry experience in various sectors defined by moderate-to-high uncertainty, including telecoms, financial services, health care, education and media-entertainment, and has designed organizational learning and transition strategy plans for clients undergoing industry reorganization in these and other sectors.

Adam began developing content expertise in emerging issues and business future strategy as a technology-policy journalist in South Africa, where he worked for Business Report. He is the author of many published articles and business features. He is a regular speaker at industry conferences and planning retreats, and has led product-innovation, organizational planning, scenario-building and change-management workshops at executive level.
Adam has significant international professional experience, and has worked and lived in the US, Europe, Africa, and the Middle East. He holds an MBA from INSEAD; an MS in Strategic Foresight from the University of Houston; and a BA in English & Economics from Witwatersrand. He has been prominent in leadership of professional associations and leadership forums, including the World Future Society, Washington DC; the US State Department Advisory Committee on International Economic Policy (ACIEP), Washington DC; and Shaping Tomorrow, UK.


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